Xiaomi, the Chinese tech giant renowned for its leadership in mobile phones and electric scooters, is venturing into the automotive industry with the launch of its first electric cars. In a strategic move to compete with established brands like Tesla, Xiaomi aims to leverage its technological expertise in this new territory.
The Ministry of Industry and Information Technology of China has revealed the initial images of Xiaomi’s electric vehicle, which will be manufactured in three distinct versions named SU7, SU7 Pro, and SU7 Max.
While the price and range are yet to be disclosed, Xiaomi aspires to challenge Tesla by offering a car with high-quality finishes at an affordable price. Images released by the Chinese certification authority provide a clearer view of the SU7’s design, positioning Xiaomi in the sports sedan segment.
Electric Car Positioning
The certification process by the Ministry of Industry and Information Technology is a crucial step before Xiaomi can commercially launch its new electric vehicle. The company plans to release all three versions of the SU7 in 2024, and although images of the standard and Pro versions have been unveiled, it’s unclear if the more powerful SU7 Max has been presented to state regulatory authorities.
Until now, information about the Xiaomi SU7 was limited, but the recently revealed images confirm it as a four-door sedan with a sporty design. This styling choice aligns with the strategy of Chinese companies aiming to compete globally by emphasizing the elegance and quality of their vehicles.
Xiaomi’s Car Features
The production of the Xiaomi SU7 is handled by Beijing Automotive Industry Holding Co (BAIC), a government-owned company following Xiaomi’s guidelines regarding the car’s design and features. While the price and range remain undisclosed, the Ministry of Industry and Information Technology’s certification report reveals some details about the vehicle.
In terms of dimensions, the SU7 measures 4.99 meters in length, 1.96 meters in width, and 1.4 meters in height, with an approximate weight of 1,980 kilograms. The motor, with power varying between 220 and 275 kW depending on the version, enables a electronically limited top speed of 210 km/h. The vehicle will be equipped with batteries supplied by Contemporary Amperex Technology Co. Ltd. and BYD Co., depending on the motorization.
However, the exact range of the SU7 remains a mystery. Speculations suggest a 100 kWh battery and a range close to 700 kilometers, but this information has not been confirmed by Xiaomi. Uncertainty also surrounds the vehicle’s price, though rumors hint at around 40,000 euros, placing it competitively in line with similar Chinese models.
With Xiaomi entering the electric car market, competition intensifies, and the company aims to secure its place among established manufacturers. As more details about the Xiaomi SU7 unfold, the automotive industry and tech enthusiasts will be eager to see how this Chinese foray into the electric vehicle realm might reshape the global automotive landscape.